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March 22, 2025

From Vietnam to Global Charts: The Rise of Dreamy Room

3 min read

In an era where hyper-casual games dominate mobile screens with flashy mechanics, Dreamy Room—a serene unpacking simulator from Vietnamese developer ​ABI Global Ltd.—has defied expectations. Launched quietly on ​February 26, 2025, this minimalist gem has since surpassed ​1 million downloads on iOS and ​300,000+ on Google Play, climbing to the ​Top 10 free apps in the U.S. App Store with a near-perfect ​4.8/5 rating. But what makes this Vietnamese indie title a global phenomenon?

The Studio Behind the Magic

ABI, the creative force behind Perfect Tidy and Screwdom, has carved a niche in transforming mundane tasks into meditative experiences. Their latest masterpiece, Dreamy Room, blends ​3D puzzle mechanics with ​emotional storytelling—a formula that resonated instantly. Players unpack boxes filled with personal belongings, arranging trinkets, photos, and furniture to reveal intimate life stories—all without a single line of dialogue.

Why Players Are Hooked

  1. ​Therapeutic Gameplay:

    • No timers, no penalties. Just the ​satisfaction of organizing, akin to digital ASMR.
    • Each level represents a life stage: childhood bedrooms, college dorms, first apartments. A teacup might hint at a grandmother’s love; a concert ticket sparks memories of youthful adventures

  2. ​Universal Yet Personal:

    • The game’s silent storytelling invites players to ​project their own memories onto its canvas.
    • User reviews highlight tearful moments: "I found my late father’s watch in the game—it felt like a message."

  3. ​Cozy Aesthetics:

    • Soft pastel visuals and ambient sounds (rain tapping, distant birds) create a ​hygge-inspired atmosphere.
    • ABI’s design philosophy: "Chaos outside, calm inside."

Data That Tells a Story

  • ​280,000 daily downloads on iOS (March 2025), outperforming giants like Chipotle and Microsoft Edge in the U.S. charts
  • ​42 levels, each taking ~20 minutes to complete—players average ​3.2 sessions daily, often before bedtime.
  • Monetization via ​optional ads (e.g., decorating item unlocks) maintains a 92% player retention rate after 7 days.

The Vietnamese Edge

ABI’s success mirrors Vietnam’s booming indie dev scene, where studios like ​Joyful Apps and ​Vita Studio leverage:

  • ​Low overhead costs: ABI’s team of 12 operates from Hanoi, prioritizing polish over scale.
  • ​Cultural authenticity: Dreamy Room’s objects—like pho bowls and conical hats—subtly celebrate Vietnamese heritage.

Join the Movement

From Hanoi to Hollywood, Dreamy Room proves that the quietest games speak loudest. As ABI’s CEO told Tech in Asia:

"We didn’t just build a game—we built a space for players to breathe."

"Sometimes, the quietest rooms hold the loudest memories."